Yukipoyo Debuts as Artist with 'Te-Te Gyaru', Aims to Bring Gyaru Culture Global

Yukipoyo's debut single, 'Te-Te Gyaru', was released on July 10, with its music video following on July 13.

The track is produced by XLII, a producer with credits for artists like MINMI, Watson, and Reichi.

The title comes from "teetee," slang for "precious." Lyrics are packed with generational buzzwords like "Heisei one-digit genuine grandma" and "Explosively popular gal, inevitable." Yukipoyo aims to bring Japanese gyaru culture to a global audience.

Preview clips on TikTok and Instagram have surpassed 4 million and 1.52 million plays, respectively. A promotional visual posted on X received over 92,000 likes prior to release.

The music video was shot in Shibuya landmarks like the Scramble Crossing and SHIBUYA 109. It features models from legendary gyaru magazines egg and nuts. Creative agency PUSH Japan, known for producing Megan Thee Stallion's 'Mamushi' video with Yuki Chiba, handled development and production.

Future plans include a Tagalog remix featuring Filipino hip-hop artist Zae. The single is available on global streaming platforms.

Yukipoyo gained international recognition after appearing on the Japanese and American versions of 'The Bachelor'.

Stream 'Te-Te Gyaru' via lnk.to. Follow Yukipoyo on Instagram, TikTok, and X.

Source: PR Times via 株式会社KSR