=LOVE Releases 'Koi, Hajimemashita.' MV, Announces Tokyo Dome for 2027

Producer Sashihara Rino's idol group =LOVE has released the music video for their new summer love song, 'Koi, Hajimemashita.' The track is the title song for their 21st single, set for release on August 26.

The song premiered on TBS's 'CD TV Live! Live!' on August 3. Its streaming release began the following day, accumulating over 11 million plays in its first week.

The music video, directed by Shingu Ryohei, is themed around 'capturing the other person's feelings.' It features the members in white gothic lolita-inspired outfits, performing in a vast field of white flowers. The video includes playful solo shots, story sequences, and large-scale dance scenes.

The group's previous single, 'Gekiyaku Chudoku,' released in April, sold over 500,000 copies and topped both the Oricon and Billboard Japan weekly singles charts. Their song 'Tokubechu, shite' has surpassed 1.9 billion streams and 23 billion views on TikTok.

=LOVE will perform a 9th-anniversary concert at Tokyo's TOYOTA ARENA TOKYO on October 15 and 16. The group also announced a performance at Tokyo Dome scheduled for January 19 and 20, 2027.

Stream 'Koi, Hajimemashita.': equallove.lnk.to/Koi-Hajimemashita

Source: PR Times via 株式会社ソニー・ミュージックレーベルズ