=LOVE Makes Korean TV Debut on SBS 'Inkigayo' with Korean Version of New Single

The idol group =LOVE, produced by Rino Sashihara, performed for the first time on the South Korean music show SBS 'Inkigayo' on August 23. They debuted the Korean version of their new single, 'Koi, Hajimemashita.'

Following the broadcast, terms related to the group trended on social media in South Korea. The official performance video of the Korean version, '사랑, 시작했습니다,' was released on YouTube the same day.

The new Japanese single is scheduled for release on August 26. The Korean lyrics were translated by YHEL, with music composed by Ryuki Koike and arrangement by Menma.

=LOVE's previous single 'Tokubechu, Shite' has surpassed 190 million cumulative streams, with its TikTok videos exceeding 2.3 billion plays. Their 20th single 'Gekiyaku Chudoku,' released in April, topped both the Oricon and Billboard Japan weekly singles charts, with shipments exceeding 500,000 copies.

The group has announced two major concerts in Japan. The '=LOVE 9th ANNIVERSARY PREMIUM CONCERT' will be held at TOYOTA ARENA TOKYO on October 15 and 16. Their first Tokyo Dome performances, '=LOVE in TOKYO DOME,' are scheduled for January 19 and 20, 2027.

Watch the original Japanese music video for 'Koi, Hajimemashita.'

Stream 'Koi, Hajimemashita.'

Source: PR Times via 株式会社ソニー・ミュージックレーベルズ