&TEAM Launches Official Character 'TEAMILY' with Merchandise and Videos

&TEAM has introduced its first official character, TEAMILY. Merchandise sales and behind-the-scenes content begin October 8.

The members contributed to the characters' designs, personalities, and backstories from the initial sketch phase.

The lineup consists of nine characters: EJEE (EJ), HOLON (FUMA), MOCHAMARU (K), HUHHBU (NICHOLAS), MIEL (YUMA), LEJO (JO), HAPUA (HARUA), TATTOMPOO (TAKI), and SCHAMMY (MAKI).

A five-part behind-the-scenes video series detailing the creation process will premiere on the &TEAM official YouTube channel starting October 8 at 21:00 JST.

Official merchandise, including plush keyrings, tote bags with four character expressions, hair clips, and can badges, goes on sale October 8 at 11:00 JST via the &TEAM Weverse Shop.

TEAMILY will also be featured as the key visual for the Loft K Cosmetics Festival 2026 AW, running from October 10 to November 13 at Loft stores across Japan and its online store.

Each character has a defined personality and backstory. EJEE is a goldfish who loves bread. HOLON is a game-loving dragon. MOCHAMARU is a mochi king filled with coffee. HUHHBU is a stylish, obsidian-like energy mass. MIEL is an angel-devil cat born on October 4. LEJO is a meat-loving small dragon. HAPUA is a rabbit fond of candy. TATTOMPOO is a sociable, smiling pig. SCHAMMY is a boisterous Bernese Mountain Dog who loves to jump.

Source: PR Times via 株式会社HYBE JAPAN