Hatsune Miku Sings for NARUMIYA CHARACTERS in 'My color'

The fashion brand NARUMIYA INTERNATIONAL has released its first original song, 'My color', featuring the virtual singer Hatsune Miku. The track is available now on streaming platforms, with a music video premiering on YouTube.

The song was written and composed by Vocaloid producer Mellowcle, with guitar by C'Na. The music video, directed and edited by mill!on, features character illustrations by Tamaki and background art by Himitsu. It premiered on Mellowcle's YouTube channel.

Mellowcle described the song as an invitation to find one's own 'KAWAII' and personal color alongside the NARUMIYA CHARACTERS. The producer aimed to capture a nostalgic, shared cuteness reminiscent of sticker albums and print club photos, trends popular in the early 2000s.

Video director mill!on noted a personal connection to both the characters and Vocaloid culture. The team focused on translating the excitement of childhood memories into the video's visuals.

'My color' is the first musical project for the NARUMIYA CHARACTERS, which include Berrie-chan from mezzo piano junior, Minto-kun from pom ponette junior, Nakamura-kun from ANGEL BLUE, and Lucy from DAISY LOVERS.

The song is available on Spotify, Apple Music, YouTube Music, and Amazon Music. The music video is on YouTube and Niconico.

Source: PR Times via 株式会社ナルミヤ・インターナショナル