=LOVE Releases Korean Version of Latest Single

By Sam 23 September 2026

The idol group =LOVE has released a Korean version of their latest single, 'Koi, Hajimemashita. (恋、はじめました。)'. The digital release began on September 23 at 00:00 JST.

=LOVE performing on stage at a dome concert with colorful lights

The group premiered the track live the day before its digital release at the INKIGAYO LIVE in TOKYO event at Belluna Dome in Saitama on September 22. Their setlist included their viral hit 'Tokubechu, Shite' and the new Korean track.

The original Japanese single 'Koi, Hajimemashita.' was released on August 26. It sold over 515,000 copies in its first week, topping the Oricon weekly singles chart. Cumulative shipments have now surpassed 650,000 copies.

Two =LOVE members in white dresses embracing outdoors surrounded by bubbles

The Korean version, translated as 'Sarang, Sijaghaetseumnida. (사랑, 시작했습니다.)', is available on major streaming platforms.

=LOVE, produced by former AKB48 member Rino Sashihara, will hold their 9th Anniversary Premium Concert at TOYOTA ARENA TOKYO on October 15 and 16. The group has also announced a two-day concert at Tokyo Dome scheduled for January 19 and 20, 2027.

The group's previous single 'Tokubechu, Shite' has surpassed 2 billion streams and 23 billion views on TikTok.

Source: PR Times via 株式会社ソニー・ミュージックレーベルズ