BE:FIRST Pre-Releases Lead Single 'NOW U KNOW' Ahead of 5th Anniversary Album

BE:FIRST released the lead single for their upcoming album today. The track "NOW U KNOW" and its music video are available now, ahead of the full album release on November 3.

The album, titled "BE:4U," is their first original album in two years. It contains 13 tracks, including two unit songs and several tracks with member production credits. MANATO is credited on the lead single "NOW U KNOW."

The music video for "NOW U KNOW" is available on the group's newly opened YouTube "STATION" channel.

The full album "BE:4U" is scheduled for release on November 3, the group's official debut anniversary date. The tracklist includes the Suntory beer tie-up song "H.A.R.E." and a 2026 version of "Mainstream."

BE:FIRST has also announced a 2027 dome tour across Japan to celebrate their anniversary. The tour will visit Tokyo, Osaka, Fukuoka, Saitama, and Nagoya starting in January 2027.

The group's last world tour in 2025 covered 12 cities across Asia, Europe, and North America. Their 2026 global EP "WATCH ME" charted on the US Billboard 200.

Source: PR Times via BMSG