ikura launches 'Spotted:' project with surprise Sapporo street performance

The inaugural video for the "Spotted:" project captures ikura from YOASOBI performing a street concert at Soseigawa Park in Sapporo on October 17. The setlist included her new song "Sakihokore."

The unannounced appearance led to over 30,000 related posts, with an announcement post reaching 11 million views.

The full performance footage is scheduled for release on the Spotted: Official YouTube Channel at 21:00 JST on October 28.

The Spotted: project is produced and creatively directed by TBWA HAKUHODO's in-house content lab, DISCO. This team has previously worked on music content like "THE FIRST TAKE" and "Okaeri Ongakushitsu."

Source: PR Times via 株式会社TBWA HAKUHODO