NARUTO Launches Global 'PROJECT RASENGAN' with New Manga, Anime, and Worldwide Game Releases

Bandai Namco Group announced a new global initiative for the NARUTO franchise at New York Comic Con 2026. The multi-year plan, titled PROJECT RASENGAN, will run from 2027 through 2029 and involves new manga and anime from original creator Masashi Kishimoto, alongside worldwide game and trading card releases.

The mobile action game NARUTO MOBILE, previously available only in China, is now confirmed for a worldwide release. A teaser trailer for the game was published. Further details will be announced at Jump Festa 2027.

A new NARUTO trading card game will launch simultaneously worldwide in June 2027. Promotional art featuring Naruto, Sasuke, and Gaara was released, alongside plans for in-store trial events in early 2027.

The NARUTO manga, which began serialization in 1999, has sold over 250 million copies worldwide. Its TV anime adaptation has aired in more than 145 countries and regions.

Source: PR Times via 株式会社バンダイナムコエンターテインメント